PORTLAND, Oregon (June 2, 2010) — Jumpstart the cycling season and help kick-off the 2010 Tour de France at St. Honore’s first family-friendly bike event, Tour de St. Honoré, to benefit the Bicycle Transportation Alliance (BTA). St. Honoré has deep roots in the cycling community as one of the sponsors of Sorella Forte women’s cycling club, and live Tour de France coverage daily from July 3 through July 25th at both bakery locations.

To encourage even more cycling, St. Honoré has partnered with BTA, the Bike Gallery and Sorella Forte to host Tour de St. Honoré at the Lake Oswego location of St. Honoré from 9 a.m. to 1 p.m. on Sunday, June 27th.  Members of the Sorella Forte team will lead two recreational rides – a 19-mile family ride around Lake Oswego and a 38-mile ride from the Lake Oswego bakery to Canby. Spaces for the rides are limited so reserve your spot online at www.sainthonorebakery.com.

“Bringing all our bike partners together to host this debut cycling event gives us a chance to promote cycling and give back to the cycling community,” said Dominique Geulin, owner of St. Honoré. “We have been sponsoring the Sorella Forte women’s cycling club for the past six years and are proud of their role in women’s cycling to enrich women’s mental and physical well being.” All the funds raised from raffle ticket sales will benefit BTA’s mission to make the greater Portland Metro area a better place for local biking communities.

Tour de St. Honoré Event Information:

Date: Sunday, June 27, 2010
Time: 9 a.m. to 1 p.m.; Rides start at 9 a.m. and 9:30 a.m.
Fee: All activities are free and a donation to BTA is gratefully accepted.
Location: St. Honore Boulangerie, Lake View Village, 315 First Street, Lake Oswego, OR 97034
Raffle Tickets: $15 per ticket or $50 for 4 tickets; Purchase tickets starting June 14th at all St. Honoré locations, the BTA office, and Bike Gallery Booth at the Lake Oswego Farmer’s Market.  Raffle proceeds will benefit BTA.
Cycling Routes: There will be two cycling routes led by the Sorella Forte team. One route is 19 miles around Lake Oswego and one route is 38 miles round-trip from St. Honore in Lake Oswego to Canby. Reserve your spot at www.sainthonorebakery.com and sign a waiver.
Activities:        

• Free on-site bike-tuning workshop sponsored by the Bike Gallery
• Trivia quiz and giveaways for all levels of riders by BTA.
• Yellow St. Honoré tote bags and t-shirts for sale.

Raffle Prizes include: (Drawing takes place at noon on Sunday, June 27th; winners do not need to be present to win)

• TREK Allant 10’ or an equivalent model of bike provided by the Bike Gallery ($540 value)
• Wine Country Bike Tour for Two by Bike Pedal Tour ($180 value)
• GORE Phantom Lady Jacket 2010 by GORE Bike Wear ($170 value)
• Nutcase Helmet (two winners, $50 value each)
• Food Front Cooperative Grocery Gift Certificate ($25 value)
• Year membership for the Bicycling Transportation Alliance
• Baking class for two at St. Honoré Boulangerie (4 winners)
• A case of Vitamin Water ($35 value)

About Bicycle Transportation Alliance (BTA):
The BTA creates healthy, sustainable communities by making bicycling safer, more convenient and more accessible. Since 1990, the BTA has worked in partnership with citizens, businesses, community groups, government agencies and elected officials throughout Oregon to create communities where people can meet their daily transportation needs on a bike. Bicycling transforms communities by reinventing transportation and offering solutions to the universal challenges of health, livability and the environment. For more information, please visit www.bta4bikes.org.

About Sorella Forte:
Sorella Forte – Italian for 'Strong Sister' – is a women's cycling club based in Portland, Oregon. The club is open to all women who share a passion for riding a bike — ANY bike. We support women who want to race as well as recreational riders looking for others who want to ride on a regular basis. We have several Junior members now, too, which is very exciting! For more information, please visit www.sorellaforte.com.

About St. Honoré Boulangerie:
A neighborhood bakery and café with locations in Northwest Portland and Lake Oswego, St. Honoré features handcrafted French bread, pastries, and savories. The menu and décor reflect Dominique Geulin’s heritage growing up in his family’s boulangerie in Normandy.  Committed to using locally produced ingredients and sustainable flour, Dominique regularly visits with farmers to make sure the fruits and grains are the highest quality available. St. Honoré is located at 2335 NW Thurman in Portland, and 315 First Street in Lake Oswego.  Both locations are open for breakfast, lunch and dinner daily from 7 a.m. - 8 p.m. For more information please call 503-445-4342 (Portland); or 503-496-5596 (Lake Oswego).  Visit our web site at www.sainthonorebakery.com.